Rachael Rachael

WMC Fest talk video



My talk from this year's WMC Fest was recorded, and is now uploaded for those of you who might have missed it. Or for me to watch and cringe ;) You can follow along with my slides in PDF form since you can't see them in the video, there's a link in the video description. You can also see all of the other awesome talks on WMC Fest's YouTube channel. I can't believe this was already two months ago, I had such a blast and watching the talks totally takes me back.
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Rachael Rachael

WMC Fest 2012 Wrap-up


What an insane weekend. I honestly don't even know where to start! Not only was this weekend really big for me personally, but I was also just so psyched to enjoy the fest like last year—in the presence of some incredible people, design, and music.

I wish I saw enough talks to give a play-by-play of the speakers like I did last year, but with working a table both days, it was very tough to be in two places at once. However, I can at least share a bit about my experience and what it was like to be on the other side of the fest. If you're looking for some great write-ups, check out here, here and here (you will also be able to see the true fluorescence of my pants somewhere in there).


This was my first time speaking {ever} and I had so much fun. I can't wait to do it again. The first time is always the hardest - but the ice has been broken! My talk was called Side Hustle, and was aimed at encouraging young designers to continue working for themselves even after getting a steady 9-to-5. It's so vital to remain relevant outside of your job, and I gave some tips about how to make this process less overwhelming.


After the talk I made a beeline for the Happy Dog to get some food (and a big, cold beer! woo!) and then we checked out some of the bands at Saigon Plaza. You can tell I'm pretty relieved at this point ;)


I had a vendor table set up in the iLTHY Workshop gallery both Saturday and Sunday, and we had a great little crew. It was a tight space behind the tables so we all got reeeeal familiar with each other (occasional ass bumps will do that).


We had a great crew in the gallery - behind me was Dan Cassaro, Nate Utesch, Dan Christofferson, and rocking the other side was JenBrandon Rike, Aaron from OKPANTS, Oliver Barrett, and Brian Jasinski from Grey Cardigan



I met so many amazing people – who were either working with me or passing through the gallery – so that was a benefit of being at my table all day on Sunday. I don't think I would have met half the people I did if I was just hanging out seeing the bands/speakers. 


The fest was amazing as always, and it was incredible to see the amount of people who came out this weekend – WMC is definitely growing and gaining some serious momentum. It's just proof that there's such great strength and energy in the creative community, and that "if you build it, they will come." So if that doesn't give you a swift kick in the ass to get your latest project off the ground, I don't know what will. There isn't anything we can't accomplish with our passion, networks, and relentless hard work.

Big thanks to all my friends and family who came out to help, support, be there, etc. You guys are THE BEST. And thank you to Dean for taking these photos – I pretty much blinked and the weekend was over, and had barely any pics to show for it.

So did you guys attend WMC? Who was your favorite speaker or band – and what did you love about the weekend?
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Rachael Rachael

Announcing: WMC Fest 2012




I am so {insert descriptive expletives} excited and honored to be a speaker at this year's Weapons of Mass Creation Fest, right here in Cleveland! The site just launched yesterday and I can finally blab to the whole world about it. 

I attended last year and it was the most phenomenal creative weekend I've ever experienced (here is my wrap-up post and also a video about last year's event). I saw so many fantastic speakers and was able to catch a few bands over at the Happy Dog in between, not to mention all of the friends I got to see and reconnect with.

This year will prove to be no different, so if you're local (or not!) be sure to check it out. Weekend passes are only $50 and that includes ALL speakers and bands. Follow along or ask questions at @wmcfest. Hope to see you there!


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Rachael Rachael

marimekko + converse



Coming this spring, Marimekko for Converse. How cute are those shoes? It's also nice to hear a little bit of background on the brand and their philosophy as well. That would definitely be a dream, to someday design prints for them.
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