Inspired by the shores of Lake Erie
We are the premier lifestyle brand for stylish lake-lovers, boaters, and beachgoers from coast to coast.
Catch our wave
At Shore Society, we believe that time spent on the water can create the most memorable and inspiring moments. Our mission is to help elevate your experiences – whether you’re boating, beaching, or admiring a sunset from a harborside patio. Savor those experiences and carry the feeling of being on the water with you, even when you’re away.
We’ve hand-designed our apparel and accessories to help you look and feel your best, with modern silhouettes and elevated colors that pair easily with any look from day to day.
Our carefully curated range of stocked brands brings a coastal touch to your everyday living – from modern, water-friendly gold jewelry to premium body care and home fragrance that help you breathe deep and recharge. Whether you hail from freshwater shores or saltwater beaches, we share your love of the water.
Our brand foundation is based on celebrating Lake Erie living, but we offer a variety of designs suitable for lake lovers from coast to coast.
Our Beginning
Shore Society was founded in 2012 with the launch of the Lake Erie Love tee, and has continued to grow as the region’s first coastal lifestyle brand of its kind. With an expanded range of designs for lake lovers and coastal dreamers of all kinds, our products have garnered support from coast to coast.
At The Helm
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Designer and Brand Founder Rachael Koenig grew up along Lake Erie, and has felt a constant and deep connection to the North Coast region all her life. Hearing stories of the rich and layered history of Cleveland's coastline has been a part of her upbringing, and continues to inspire every aspect of the brand experience. Much like Cleveland, Lake Erie feels like an underdog; a best kept secret; that she aims to share the beauty of with the world – and other likeminded locals. Her travels have provided inspiration for creating products that can be enjoyed both on her home shores and worldwide.
After graduating from Kent State with a BFA in Visual Communication Design, Rachael launched Shore Society as a creative passion project and a way to express her pride for local lake life. Through blogging and social media, she has built and connected with a community of customers, friends, and coastal lovers to build a true “society” of sorts. She currently lives in a century home in Lakewood, Ohio that she’s carefully renovated with her husband, with the companionship of their beloved Wheaten Terrier, Cooper. As evidenced by her designs, she enjoys hanging out by bodies of water, boating, traveling to any coast, high quality seafood, and drinking rosé (also by bodies of water).
