How to Summer like a Coastal Granddaughter
collage: maddie piccard
BEACH READS, SUNNY DAYS, AND PORCH SUNSETS
SAVORING THE SLOWER MOMENTS IN STYLE
Last summer, the coastal grandmother trend gave us the inspiration to enjoy summer days down to the last drop – with an air of timeless elegance, yet laid-back unfussiness. It’s more than a fashion trend, it’s a lifestyle.
(If you’re discovering the trend this year, think miss Diane Keaton in Something’s Gotta Give: in her linen sets, bucket hat, and breezy beach house glory).
Thus, being a coastal granddaughter is the trend’s younger, more carefree family member that lives their best beach life from day to day – not just on vacation. She rides her bike to ice cream with friends, spends lazy afternoons reading on the porch, and caps off the day with a fresh, seasonal dinner and a sunset. In her closet, you’ll find classic pieces like thrifted button-downs, linen sets, and vintage jewelry – but she adds a youthful touch to her outfits with casual sneakers or Birkenstock sandals.
No matter how you choose to embrace this trend, embodying this mindset acts as a reminder that the everyday moments of summer are worth celebrating. We’ve collected our favorite essentials in the shop inspired by this trend, to help you do just that. Join us in adopting this carefree approach for the season ahead!
